No SurveyMonkey? GetFeedback + Salesforce
Note: I was not paid to endorse GetFeedback
It was announced yesterday that SurveyMonkey is ending their support for Salesforce and their integration. This will leave a lot of companies running to find a new tool that will allow for their survey data to integrate with the CRM, particularly for Marketing Automation needs. The SurveyMonkey/Salesforce integration by itself cost close to $10k and this will upset some customers.
Here is the release from SurveyMonkey:
"Based on customer feedback and changes within our organization, the executive team have taken the difficult decision to stop developing and supporting the SurveyMonkey for Salesforce integration as of May 30, 2016. We believe that it would not be appropriate or in your best interest to continue deploying this solution given the limited operational lifespan. Under our agreement there are provisions for cancelation by us on 90 days notice to you and for partial refunds, however we feel the most proper course of action on our part is to offer you a full refund of the fees paid with the agreement terminating immediately, given that you are unlikely to want to take up the services now for short period with no SM4SF service possible thereafter"
Not the best news for those who love SurveyMonkey. So what do you do now for surveys? Enter GetFeedback. The best thing about the GetFeedback integration with Salesforce. It does not require any custom objects (you can if you want) and survey values go right on the lead/contact that you are working with.
The other great thing about GetFeedback is their UI for both the creator and surveyee.
Once the survey has been created, it is easy to work this data and surveys into the Marketing Automation system of your choice. You have that data and you can easily segment and run nurture programs based off any dataset.
Here is a video over the integration:
